Lake Oswego has come a long way from the 1860s when it was heralded as the “Pittsburgh of the West.” That slogan may have been good for business but it wouldn’t do much for me as a Realtor trying to sell a way of life here in Lake Oswego.
Instead I took a look at how other cities in the U.S. are trying to market themselves and adapted their slogans to fit Lake Oswego. There’s a lot to work with here, so coming up with variations was easy.
New York, NY: The City That Never Sleeps
Lake Oswego: The City That Lets You Sleep
Baltimore, MD: A Great Place to Grow
Lake Oswego: A Great Place to Grow Up
Las Vegas: What Happens in Vegas, Stays in Vegas
Lake Oswego: What Happens in LO, Shows up in The Police Blotter
Hershey, Pa: The Sweetest Place on Earth
Lake Oswego: The Safest Place on Earth
Austin, Tx: Keep Austin Weird
Lake Oswego: Keep Lake Oswego Beautiful
Santa Fe, NM: The City Different
Lake Oswego: The City Done Well
Adamsville, TN: The Biggest Little Town in Tennessee
Lake Oswego: The Little Town That Could in Oregon
Ann Arbor, MI: Tree Town
Lake Oswego: Tree City USA
Baltimore, MD: The City of Reads
Lake Oswego: The City That Reads
Boston, MA: City of Notions
Lake Oswego: City of Visions
Danbury, CT: Hat City
Lake Oswego: Flower Basket City
St. Petersburg, FL: Always in Season
Lake Oswego: Always a Reason
Encinitas, CA: More Than Just a Pretty Beach
Lake Oswego: More Than Just a Pretty Lake
Severance, CO: Where the Geese Fly and the Bulls Cry
Lake Oswego: Where the Geese Fly and the Crickets Sing
Winnemucca, NV: City of Paved Streets
Lake Oswego: City of Flower-Art-and-Tree-lined Streets
Jim Thorpe, PA: The Switzerland of America
Lake Oswego: The Lake Como of America
Coachella, CA: City of Eternal Sunshine
Lake Oswego: City of Best Summertime Nights
Porterville, CA: Welcome to the Good Life
Lake Oswego: Welcome to the Best Life
If any of these slogans have won you over, let me know. I’d love to help you find a way to call Lake Oswego home. Give me a call at 503.939.9801 or email me at kevin.costello@cascadehassonsir.com. I’ve lived here for over 30 years and have been a Realtor in Lake Oswego for just as long. I believe in what I’m selling—Lake Oswego has been a great place for my family and I’d love it to be the same for yours.
